Food and Beverages are the bases for cultural integrity and evolution in any civilization and India is blessed to have a diverse culture, language, music, outfits and food habits. Amongst these vast differences, there are only few traits found common across the Indian horizon and one of them is TEA. Tea also known as Chai, Cha, Chah is a great way to connect with people across several occasions which goes back to NO-Internet era and this still continues to have same effects. People sip over tea and share their thoughts on a number of subjects ranging from personal to professional developments. EzyBrew deeply values the human relationships and enhances the tea consumption experience with it's super-convenient, natural products. EzyBrew is an young FMCG brand challenging the status quo of age old conventional brewing. The world has been brewing the TEA in a very CONVENTIONAL way since ages. Since a couple of decades, teabags and tea premixes made their way to the market. However, people tend to use these options in case of either travel or convenience but in spite of these easy alternatives, customers are not happy with the taste and overall tea making experience.